My portfolio includes video production, journalism and writing, poster design, and promotional material design. These projects show my creative journey from International Journalism to Media Arts and Design.
This documentary interview tells the story of Zhang Yanrong, an inheritor and teacher of Beijing’s intangible cultural heritage rope art. It explores how she combines traditional knotting techniques with modern design and uses her craft to support young mothers, retired residents, and the wider community.
Independent producer — story planning, interview-outline writing, interviewing, filming, editing, and writing the final feature article.
独立负责全部制作流程：故事策划、采访提纲撰写、人物采访、现场拍摄、后期剪辑及最终人物新闻稿写作。
02
International Beijing国际化的北京
About the Project｜作品介绍
Created to promote Beijing as an international city, this bilingual video uses the letters in “BEIJING” as a creative structure to introduce different aspects of the city. Through interviews with international residents and scenes of their daily lives, the video presents Beijing’s culture, diversity, openness, and global connections.
Filming and video editing — selecting footage, organizing the visual narrative, and shaping the overall rhythm of the final video.
主要负责现场拍摄与后期剪辑：筛选素材、组织视觉叙事，以及把握成片的整体节奏。
03
Glow, Not Grease养元青中英双语宣传广告
About the Project｜作品介绍
Created for the National College Students Advertising Art Competition, this bilingual shampoo commercial uses a humorous chef story to present the Yangyuanqing brand. Animated ingredient cutouts and contrasting music communicate the product’s benefits in a lively and engaging way.
Lead editor — narrative rhythm, shot transitions, sound design, animated ingredient cutouts, and the overall visual style.
主剪辑：负责叙事节奏、镜头衔接、声音设计、成分动态抠像和整体视觉风格。
04
Mozi’s Rules — A Bilingual Physics Micro-Lesson墨规万物——中英物理微课
About the Project｜作品介绍
Created for the National College Computer Design Competition, this bilingual micro-lesson connects Mozi’s scientific ideas with modern optics, acoustics, and mechanics. Through visual transitions and carefully organized information, it transforms abstract physics concepts into an accessible and engaging educational story.
Post-production editor — integrating AI-generated images and video, independently designing the cover, and producing the complete Chinese-English subtitles.
主要负责后期剪辑：整合 AI 生成的图像与视频、独立设计封面，以及制作完整的中英双语字幕。
Beijing municipal-level award｜北京市市级奖项
05
Rewind倒带
About the Project｜作品介绍
Rewind was my first complete short film, created while I was studying in Beijing for a creative camp organized by my university’s television station. Inspired by real disagreements within our team, the story rewinds a failed collaboration and gives the characters another chance to listen to one another and work together.
Director and screenwriter — scriptwriting, creative development, leading the filming, and contributing to the editing. I guided the project from its initial concept to the final presentation.
Recruitment of the Sub-Youth League Committee | Shine for Culture & Communication, Embark on a New Journey Together
面向文传院新生的招新推文，介绍分团委的部门职责、校园活动和成长机会，并展示文案与公众号排版思路。
A recruitment post introducing departmental roles, campus activities, and opportunities for new students, with commentary on copywriting and WeChat layout design.
Celebrating Cultural Beauty, Meeting in Spring | An Invitation to “A Spring Gathering at Dongguan”
围绕春日传统文化游园会，介绍汉服体验、诗词互动及非遗展示，以活动资讯和诗意文案邀请师生参与。
An invitation to a spring cultural gathering featuring traditional dress, poetry games, and intangible cultural heritage, combining practical event information with poetic copy.
Reading Culture Festival Promotional Posters读书文化节宣传海报
About the Project｜作品介绍
This poster series was created for the 19th Reading Culture Festival at Beijing International Studies University. It includes an opening-ceremony poster and a program schedule introducing the event’s activities, time, and location. Inspired by the theme “Begonias in Bloom, Books Bring Fragrance to BISU,” I combined books, flowers, and soft spring colors to create a fresh and literary visual atmosphere.
Independent Designer — Concept Development, Layout Design, Typography, Image Selection, and Information Organization
独立设计——创意构思、版式设计、字体编排、图像选择与信息整理
02
Student Organization Recruitment Posters学生组织招新海报
About the Project｜作品介绍
This recruitment poster series was created for the Youth League Committee of the School of Culture and Communication. It uses a lively Memphis-inspired style, contrasting black, purple, and white colors with cartoon illustrations to communicate a youthful and energetic atmosphere. Clear information sections introduce the recruitment time, location, member benefits, and the responsibilities of different departments.
Independent Designer — Visual Concept, Copywriting, Information Hierarchy, Illustration Arrangement, and Layout Design
独立设计——视觉构思、文案撰写、信息层级规划、插画编排与版式设计
03
WeChat Article Cover Designs微信公众号文章封面设计
About the Project｜作品介绍
These WeChat article covers were designed for campus cultural events, including an invitation to “A Spring Gathering at Dongguan” and an announcement of the “Lanting Cup” calligraphy competition results. Drawing inspiration from classical Chinese painting and calligraphy, I used ink-style illustrations, traditional colors, and balanced typography to communicate the cultural themes of each article.
Independent Designer — Visual Concept, Image Selection, Typography, Composition, and Final Production
独立设计——视觉构思、素材选择、字体编排、画面构图与成品制作
Promotional Material Design｜宣传物料设计
01
Invitation Design请柬设计
About the Project｜作品介绍
This fan-created invitation project uses red thread, handwritten typography, and illustrated characters to create the visual style of a wedding invitation.
这项粉丝物料请柬设计以红线、手写字体和人物插画营造婚礼请柬的视觉氛围。
My Role｜我的职责
I independently designed the invitation layout, selected the colors and decorative elements, and created the final presentation and physical mockup images.
我独立完成了请柬的版式设计、色彩与装饰元素选择，以及最终效果呈现和实物预览图制作。
02
Merchandise and Promotional Graphics周边物料与宣传图设计
About the Project｜作品介绍
This project presents a coordinated collection of fan-made merchandise, including a ring, pendants, acrylic keychains, stickers, collectible cards, and other event materials.
I independently developed the merchandise concepts and designs, arranged the product information, created the physical mockups, and designed the complete set of promotional graphics.
我独立完成了周边产品构思、设计、产品信息排版、实物效果预览以及整套物料宣传图的设计。
03
Oversized Hand Fan Design大王扇设计
About the Project｜作品介绍
This oversized hand fan was designed as a fan-support item for an event. The design balances clear recognition of the featured figures with a strong visual impact.
这款大王扇是为活动应援设计的粉丝物料，在保证人物辨识度的同时强化了整体视觉冲击力。
My Role｜我的职责
I independently completed the visual concept, image selection, typography, color coordination, layout, and final print-ready design.
我独立完成了视觉构思、图片选择、字体设计、色彩搭配、版面编排和最终印刷文件。
Painting and Illustration｜绘画与插画
01
Original Class Sign Illustration原创班牌绘画设计
About the Project｜作品介绍
This original class sign was created for Class 5 during a high school sports event. I combined a red running track with a tiger emerging from a wooded mountain landscape to symbolize courage, strength, and competitive spirit, expressing the class’s energy and unity on the sports field.
